Monetizing Data: A Qualitative Study on Pricing Mechanisms in Data Marketplaces

As data products become increasingly valuable in data marketplaces, understanding the pricing mechanisms that attract actors to these platforms is of paramount importance.

This study presents a comprehensive literature review focused on pricing mechanisms for data products. The analysis reveals a diverse range of pricing approaches, including

• Single request pricing,
• Auction mechanisms,
• Theoretical and conceptual models,
• Package pricing,
• Subscription-based models, and
• Two-part tariffs.

By synthesizing the existing research, this study provides insights into the various pricing strategies employed in data marketplaces. The findings contribute to the understanding of pricing dynamics in data product monetization and offer guidance for data marketplace operators and actors in developing and deploying effective pricing strategies. Further research directions are identified to explore the evolving landscape of pricing mechanisms in data marketplaces.